You’ve got questions, and we’ve got answers! Frequently asked questions (FAQ) among women business owners usually fall into two categories: Do I need a bookkeeper? And if so, how do I know who is the right one for me?
The FAQs below will answer those and more questions for you to help you determine:
If you have a question that isn’t listed here, email us. We love talking about how Gutsy Money does things differently on behalf of our clients and what that means for you (hint: it definitely means more profitability!).
Many bookkeeping companies simply record transactions and make sure the books are in compliance. In essence, they check the box and move on.
Pristine books are a great starting point (that’s where we’ll start with you too, kicking off with a free consult call), but they’re just the first part of being your partner in money matters.
We will hand you flawless books, but if you don’t understand what you’re looking at…then what’s really the point?
Gutsy Money is here to help women business owners like you forge unshakable financial foundations. This means you can confidently make smart, strategic moves to grow your business and your wealth. Book an intro call today to get the support you deserve to help your business flourish!
Most clients will start with a Gutsy Money Books Cleanup or Accounting System Setup.
Setup is for new businesses or people who aren’t yet using accounting software; either new businesses or those who have been using paper accounting or just a business bank account.
Cleanup is for clients who have an accounting platform…in theory. But it has either been neglected or wasn’t organized right from the beginning.
Once you’re the proud owner of flawless books, we will either teach you how to maintain them yourself (DIY) or we’ll continue to handle them with our White Glove bookkeeping service.
In addition to being the bearer of brilliant business books (say that 5 times fast!), our true passion is business optimization and financial coaching. It’s one thing to organize your finances, but we are all about teaching our clients how to interpret their financial statements and use them to make informed business decisions, scale their growth sustainably, make and keep more money than ever, optimize tax efficiency, and generally kick business ass.
Our Accredited Tax Preparer has 25 years of experience with small and medium business taxes of all entity types and countless industries. We will prepare and file your Federal returns and State returns for business and personal.
*This crew isn’t ride or die. We’re ride and thrive, baby!
Each month, we reconcile every account, categorize every transaction, and deliver clean, timely financials you can trust.
You’ll get digestible reports, personalized notes, and insights—not spreadsheets that make your eyes cross.
Easily add on Payroll, Accounts Payable or Accounts receivable management
Every business is different, but most Gutsy clients invest between $305 – 1,850 for monthly bookkeeping.
The good news is you never overpay for what you don’t need. We tailor your package to your size, complexity, and goals—no surprises, no hidden fees.
You bet we can! In fact, the more lost or disorganized your finances, the more pleasure we take in creating a clean accounting structure for you.
We will take you from a shoebox of receipts to a flawless chart of accounts (in bookkeeping this means “all your stuff in one place exactly where you want it”).
Once we get your books set up or cleaned up, we can teach you how to carry on without us (DIY) or we can continue to manage them for you with our White Glove Monthly Bookkeeping.
TL;DR: We don’t have time for judgment. We’re too busy increasing your bottom line!
We’re a women-owned business catering to women business owners. We know (from personal experience and what our clients say) that many women feel intimidated by conversations about business finances. That’s why we have a “no dumb questions” policy – for our clients and our team. We work hard to foster an environment where everyone feels supported and taken seriously, never judged.
Look, bookkeeping, taxes, payroll, accounting software…these are complex topics. It’s our job to know about them and to teach you what you need to know to evaluate your success metrics, grow sustainably, and make Gutsy moves with your money.
You’re a fit if you’re ready to grow, crave clarity, and want to feel confident about every money move.
Whether you’re in your first year or your fifth, you value collaboration, transparency, and coaching that makes your finances finally click.
We serve women-owned businesses from startup to seven figures.
Startups: We set up your systems right from day one. Learn about our Accounting System Setup here.
Scaling companies: We streamline, optimize, and help you make strategic, data-backed decisions. Haven’t touched the books in a while? –> Cleanup Time! Ready to transition bookkeeping off your plate? –> Monthly Bookkeeping
Business advisory means we go beyond the books.
We’ll help you interpret your numbers, identify profit leaks, and map smart growth moves—without jargon, shame, or overwhelm. Think of us as your part-time CFO and full-time cheerleader.
Yep! We prepare both business and personal tax returns for all 50 states and integrate tax strategy into your bookkeeping, so you’re never caught off guard at year-end. Learn more about our tax preparation services here.
Bookkeeping is the process of entering, organizing, and tracking all financial transactions in a business. A bookkeeper will also summarize these activities with financial reports. In addition to entering and categorizing data, bookkeepers can manage accounts payable, accounts receivable, and payroll.
The extraordinary bookkeepers at Gutsy Money do more than input and organize the information to keep our clients’ businesses running smoothly. We teach clients how to understand and interpret their financial reports to get keen insights into their business. This is critical for our clients to be able to make informed business decisions. We call this the difference between risk taking and making smart, strategic moves.
Bookkeeping and accounting are not the same, but they do overlap. Read our blog on this topic for more information. TL;DR: Gutsy Money offers both and much more.
There are many accounting software platforms, including Quickbooks, Wave, Xero, Sage, Zoho and more.
Quickbooks Online is the most popular for small and midsize businesses, because it is a comprehensive solution. This means it offers bookkeeping, but it can also be used for payroll, invoicing, payments, and more. Our clients can get 20% off a new Quickbooks subscription by using our firm discount.
While Quickbooks is used by many business owners for accounting, some people opt to use other more affordable providers for services like payroll.
At Gutsy Money, we use Quickbooks Online for our books and for most of our clients’ books. We may recommend other financial software tools, such as Gusto for payroll.
We help our clients choose the software that works best for their business considering factors like affordability and function.
Bookkeeper vs. accountant, tax preparer vs. CPA vs. TurboTax, in-house bookkeeper vs. outside bookkeeping firm…which professional can best help you? You’re smart to want to enroll the right amount of help instead of overpaying for services and expertise you don’t need. That’s why we wrote this article detailing the differences between each.
Many bookkeeping companies simply record transactions and make sure the books are in compliance. In essence, they check the box and move on.
Pristine books are a great starting point (that’s where we’ll start with you too, kicking off with a free consult call), but they’re just the first part of being your partner in money matters.
We will hand you flawless books, but if you don’t understand what you’re looking at…then what’s really the point?
Gutsy Money is here to help women business owners like you forge unshakable financial foundations. This means you can confidently make smart, strategic moves to grow your business and your wealth. Book an intro call today to get the support you deserve to help your business flourish!
Accounting System Setup for New or Early Stage Businesses
Our Accounting System Setup service is for new or early stage businesses who are seeking a solid financial foundation from which to grow their business.
Past Books Cleanup/Catchup
Past books cleanup or catchup is for clients who have an accounting platform…in theory. But it has either been neglected or has gotten messy over the years. No matter how complicated, commingled, or ignored your books are, we will sort it all out for maximum accuracy, compliance, and usefulness. We’ll ensure your books can provide the data you need to make informed decisions!
Monthly or Quarterly Bookkeeping
Once you’re the proud owner of flawless books, we can prevent any future bookkeeping headaches while ensuring your books are correct and useful with our White Glove bookkeeping service, available monthly or quarterly depending on transaction volume and business type.
Financial Health Check
Not sure you’re DIY books are up to snuff and compliant? We’ll review all your work and provide a Financial Health Report that identifies any mistakes/changes/compliance concerns and present it in a 1-hour live consultation.
Financial & Business Optimization Coaching
In addition to being the bearer of brilliant business books (say that 5 times fast!), our true passion is business optimization and financial coaching. It’s one thing to organize your finances, but we are all about teaching our clients how to interpret their financial statements and use them to make informed business decisions, scale their growth sustainably, make and keep more money than ever, optimize tax efficiency, and generally kick business ass.
Business and Personal Tax Preparation
Our Accredited Tax Preparer has 25 years of experience with small and medium business taxes of all entity types and countless industries. We will prepare and file your Federal returns and State returns for business and personal.
Each month, we reconcile every account, categorize every transaction, and deliver clean, timely financials you can trust.
You’ll get digestible reports, personalized notes, and live insights—not spreadsheets that make your eyes cross.
Easily add on Payroll, Accounts Payable or Accounts receivable management.
Every business is different, but most Gutsy clients monthly bookkeeping investments land between $305 and 1,850.
The good news is you never overpay for what you don’t need. We tailor your package to your size, complexity, and goals—no surprises, no hidden fees.
You bet we can! In fact, the more lost or disorganized your finances, the more pleasure we take in creating a clean accounting structure for you.
We will take you from a shoebox of receipts to a flawless chart of accounts (in bookkeeping this means “all your stuff in one place exactly where you want it”).
Once we get your books set up or cleaned up, we can teach you how to carry on without us (DIY) or we can continue to manage them for you with our White Glove Monthly Bookkeeping.
You’re a fit if you’re ready to grow, crave clarity, and want to feel confident about every money move.
Whether you’re in your first year or your 15th, if you value collaboration, transparency, and our educational approach that makes your finances finally click, we’re the firm for you.
If your business operates in the United States (Gutsy is based in Colorado and we serve all 50 states), our virtual bookkeeping team can help you. With Google Meet and our interactive portal, we’ll feel like an extension of your team.
We serve women-owned businesses from startup to eight figures with bookkeeping. Every business should strive for a compliant and solid financial system that maximized deductions and provides accurate data to inform decision making.
Startups and Early Stage Companies: We set up your systems right from day one. Learn about our Accounting System Setup here. Even if you plan to do your own books for a while, we make sure your system is set up properly from the start. We provide Quickbooks training if you need it. Ongoing live support is available via our Bookkeeper in Your Back Pocket service.
Scaling companies: Our bookkeeping, business advisory, and tax preparation services streamline, optimize, and help you make strategic, data-backed decisions while maximizing profits.
Haven’t touched the books in a while? –> Cleanup Time!
Ready to transition bookkeeping off your plate? –> Monthly Bookkeeping
Business advisory means we go beyond the books.
We’ll help you interpret your numbers, identify profit leaks, and map smart growth moves—without jargon, shame, or overwhelm. Think of us as your part-time CFO and full-time cheerleader.
Yep! We prepare both business and personal tax returns for all 50 states and integrate tax strategy into your bookkeeping, so you’re never caught off guard at year-end. Learn more about our tax preparation services here.
Bookkeeping is the process of entering, organizing, and tracking all financial transactions in a business. A bookkeeper will also summarize these activities with financial reports. In addition to entering and categorizing data, bookkeepers can manage accounts payable, accounts receivable, and payroll.
There are many accounting software platforms available to small businesses in the U.S., including Quickbooks, Wave, Xero, Sage, Zoho and more.
Quickbooks Online is the most popular for small and midsize businesses, because it is a comprehensive solution. This means it offers bookkeeping, but it can also be used for payroll, invoicing, payments, and more. Our clients can get 30% off a new Quickbooks subscription by using our firm discount.
While Quickbooks is used by many business owners for accounting, some people opt to use other more affordable providers for services like payroll.
At Gutsy Money, we use Quickbooks Online for our books and for most of our clients’ books. We may recommend other financial software tools, such as Gusto for payroll.
We help our clients choose the software that works best for their business considering factors like affordability and function.
Bookkeeper vs. accountant, tax preparer vs. CPA vs. TurboTax, in-house bookkeeper vs. outside bookkeeping firm…which professional can best help you?
A Certified Public Accountant (CPA) is a licensed professional. Certified accountants must pass a rigorous CPA exam and meet the education and experience requirements. CPAs must also attend ongoing continuing education to maintain their certification.
It takes a substantial time and financial commitment to become a certified public accountant and maintain the licensure. That means CPAs charge significantly higher rates than bookkeepers. This cost makes them unaffordable for most small businesses, which is actually fine—because their expertise is not necessary in most cases.
A Full Service Bookkeeper is a financial professional responsible for setting up and maintaining the system of recording and organizing a company’s financial transactions. This includes income, expenses, accounts receivable, accounts payable, payroll, and more. They keep the day-to-day books in order throughout the year. Their work generates data for the three financial reports that business owners review to make strategic business decisions.
Things that fall under the purview of a bookkeeper include setting up an accounting system, creating the Chart of Accounts, categorizing transactions, and handling regular bookkeeping tasks like payroll and 1099 management. Paying a CPA to do those things is like paying a surgeon to administer a flu shot. Your insurance company would never agree to pay for a surgeon’s rate for a procedure that a registered nurse could handle.
Likewise, entrepreneurs and business owners should not pay CPA rates for small business bookkeeping services.
You’re smart to want to enroll the right amount of help instead of overpaying for services and expertise you don’t need.
