Expert Startup Bookkeeping

Reclaim Your Time and Amplify Your Impact

So, you’re a woman blazing trails in the startup world.

We celebrate you.

You’re juggling a million things, working late nights, doing everything from hiring to bookkeeping, and even when you get into bed, your brain won’t shut off, will it?

We get you.

You’re driven, passionate, and working to make a tangible difference, but the accounting aspect of your business needs more time and attention than you have to give it.

You know accurate startup bookkeeping is crucial, but you need to be focused on the big picture of your business, not getting bogged down in the books.

You’re not alone.

Many women entrepreneurs like you struggle with who should handle bookkeeping. Most startups can’t afford an in-house bookkeeper in the early years. Ignoring the books isn’t an option. Doing it yourself is time-consuming, confusing, and frankly, it takes you away from what you do best: growing your business.

So what’s the right solution to the startup bookkeeping dilemma?

Receiving expert support.

Book a Free Discovery Call

Work with the Team That Gets You

We’re Founders First, Startup Bookkeeping Experts Second

Sure you could hire any old bookkeeping company; they would do a serviceable job.

We’re different because we understand your unique needs and fears and the pressure you’re under to build the structure of your company, service customers, and become profitable—all at the same time and on a limited budget. (If it feels like a lot, that’s because it is.)

Other bookkeepers don’t know the startup hustle; they’ve never felt what it’s like to sprint hard and make the leap, trusting that you will weave a net together before you hit the ground.

They don’t, but we do.

We’re startup veterans. Gutsy Money cofounders Terra Rose and Jenna Lee have 44 years’ combined experience starting and growing organizations.

We’ve nurtured an idea into a company; we’ve felt the drive to succeed; we’ve burned with the same passion that led you to start your company. We know what it takes to navigate the complexities of startup bookkeeping and finances, from seed funding or bootstrapping to scaling.

Our team of business startup accounting and bookkeeping service experts (with more than 100 total years of experience) specializes in startup bookkeeping.

Furthermore, we’re passionate about ensuring women entrepreneurs like you thrive.

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Avoidance is Tempting, But Isn’t the Answer

You might be tempted to DIY your books, or ahem, neglect your accounting altogether. But neglecting your finances is like driving a car without a steering wheel.

You’d be headed for trouble.

Cash flow crunches, missed due dates, a lack of clear financial insights can cripple your startup—not to mention it makes you very unattractive to investors.

Do you experience any of the following?

Lack of Insights

Do you feel like you’re running your business blind, without a clear understanding of your current financial performance? Do you know what marketing has the most ROI, what your current product or service margins are, where the point of diminishing returns is for adding additional salespeople?

Financial Overwhelm

Do you feel stressed and anxious about your business finances?

Lost Time

Spending too many hours on bookkeeping tasks instead of focusing on higher impact business tasks?

Cash Flow Chaos

Frequently worried about having enough money to cover expenses?

Missed Opportunities

Unable to make informed decisions—such as hiring, pursuing funding opportunities, investing in a new product line—due to a lack of clear financial data?

Tax Headaches

Do you dread tax season and fear you’re missing out on write-offs and overpaying on taxes?

Book a Free Call

Imagine your new startup finance experience…

You wake up, and instead of a knot in your stomach about overdue invoices or confusing tax forms, you feel a surge of excitement about the day ahead.

You’re focused on what you love—connecting with clients, developing your product, and driving your vision forward. Your finances? They’re handled.

You’ve got crystal-clear, real-time data right at your fingertips, showing you exactly where your startup’s money is going and how your business is performing. You confidently make strategic decisions, knowing you have the ingredients for a clear financial roadmap.

No more late nights wrestling with spreadsheets or stressing about cash flow crunches. Instead, you’re enjoying dinner with your family, catching up with friends, or simply taking some much-needed “me time.”

You’re finally experiencing the flow you’ve craved, making a bigger impact than you ever thought possible, and feeling truly in control of your business and your life.

You know if you need to pursue a loan or bring on an investor to take your business to the next level, the state of your books will inspire their confidence and make the funding process a breeze.

That’s the peace of mind, the clarity, and the freedom waiting for you when you hand over your startup bookkeeping to the professionals.

Book a Free Call

Our Services: Scalable, Professional Bookkeeping for Startups

Accounting System Setup

If your startup is newly founded, we can create your accounting system, providing a structure of how to track and organize your finances and formulate reports that tell you what you need to know about the status of your business finances.

Bookkeeping Cleanup & Catch-Up

For existing startups, we offer Bookkeeping Cleanup & Catch-Up to get your books righted, no matter how long they’ve been ignored or miscategorized.

Monthly Bookkeeping

After your setup or cleanup, we can continue to handle your books (including payroll, bill pay, invoicing, and more) with our White Glove Monthly Bookkeeping or we can hand your accounting system back to you to DIY with the support of Gutsy Money Crew.
In short, our startup bookkeeping services cover everything books-related, so you can focus on building your empire.

Plus, We’re Experts in Industry-Leading Accounting, Payroll & Bill Pay Platforms

We primarily use QuickBooks for its robust features and seamless integration. However, our expertise extends beyond a single platform, encompassing a variety of accounting, payroll, and bill pay systems. We’re equipped to deliver tailored solutions that give you an edge in business.

When you work with Gutsy Money, you will:

Save Money

Hiring a bookkeeping firm like Gutsy Money means far lower overhead than hiring an in-house bookkeeper. (Want to nerd out on the #s of this, just ask )

Reclaim Your Time

Focus on your passion, not paperwork. Unless you do it all day (and love it) bookkeeping is time-consuming. You can’t afford the opportunity cost of spending your time on the books when the rest of the business needs you.

Scale Your Startup with Ease

Our services support your growing needs. Don’t need payroll now but might in the future? Plan to add contractors? Need to set up a system for owner draws? We’ve got you covered now and in the future.

Maximize Your Profits

Identify areas for growth and optimize your spending.

Reduce Your Stress

Say goodbye to financial overwhelm and tedious transaction tracking. Turn your attention to the big picture aspects of your business finances.

Boost Your Confidence

Make informed decisions based on accurate, real-time financial data.

But Don’t Just Take Our Word for It…

“Jenna Lee's bookkeeping services and strategic financial consulting made it possible for me to sell my startup for 82x my initial investment. She guided me to rightsize my cost structure, eliminate wasteful spending, consolidate expensive software programs, and have the courage and clarity to invest in the most profitable arms of my business.”
- M. HansenExited Agency Founder

Do Our Bookkeeping for Startups Services Appeal to You?

What’s Even Better is This Guarantee

We’re so confident in our dedicated, unique startup bookkeeping expertise, we guarantee you’ll see a marked increase in your financial clarity in 60 days or less.

Book Call

Ready to ditch the startup bookkeeping PITA and step into living your ideal day-in-the-life of a founder?

Set your time and creativity free:

Click the button below to schedule a discovery call.
Tell us about your business and the current state of your finances (remember you’re flying in a no-judgement zone).
We’ll show you how we can help you enjoy accurate books and crystal clear finances.