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Our small business bookkeeping team has more than 100 years’ combined experience—and it shows in our unparalleled service and deep knowledge. Our expertise spans more than 30 industries, including the ones mentioned below.

If your industry isn’t listed, reach out. We may already have experience in your space. If not, we love nothing more than tackling a new industry and learning all its ins and outs!

Our Specialized Industry Expertise:

Bookkeeping for Startups

Our team of accounting and bookkeeping experts have more than 100 total years’ experience, but more importantly: we are founders ourselves. This means we not only specialize in startup bookkeeping; we know how busy you and what it means to hand off the books to a trusted partner.

Learn more about the leaders in startup bookkeeping.

Bookkeeping for Realtors

Don’t let bookkeeping tasks take you away from what you do best: building relationships and closing deals. Our real estate bookkeepers know your industry and how to organize your books to provide keen insights into your profitability by property, operating expenses vs. COGS, and more.

Learn more about our time-saving real estate bookkeeping service.

Small Business Bookkeeping

Small businesses need hands-on bookkeeping from a dedicated, detail-oriented professional. Too often, small business owners pay for the high-level services of a CPA, when they would benefit more from a money partner who can get into the nitty-gritty with them. Learn about how our small business bookkeeping supports you.

Interior Design Bookkeeping

Our extensive interior design expertise ensures we’ll organize your books for your specific industry and so your financial reports give you the exact info you need. For example, see at a glance your project-based costs and profitability. Learn more about how our Interior Design bookkeeping serves your business goals.

Trades & Construction Bookkeeping

More women are entering the trades, and we’re over here clapping so hard our hands hurt. Let us handle your bookkeeping so you can keep your focus on honing your craft and making waves in a previously male-dominated field. Learn more about our 10+ years’ experience in trade/construction bookkeeping.

Bookkeeping for the Healthcare Field

Healthcare bookkeeping isn’t one-size-fits-all. Doctors, dentists, therapists, and naturopaths all need someone who speaks their language: insurance claims, patient billing, compliance, and more. A general bookkeeper misses crucial industry nuances. Specialized expertise ensures accurate financials, minimizes errors, and maximizes revenue – keeping your practice healthy. Learn more about our healthcare bookkeeping expertise.

We’re Terra Rose & Jenna Lee, two entrepreneurs with over 44 years of combined business experience. Beyond our business experience (read: obsession), we are massive supporters of women.

When it comes to women, our favorite role is “fan girl!” We’ve practiced this over our 20-year friendship. Through growth, failures, hard conversations, and massive celebrations, we’ve had each other’s backs.

You could say we’re Professional Back-Havers.

We are also Professional Bookkeepers and multi-time Founders.

Ultimately, we decided to combine our favorite past-time (radically supporting women) with our business finance and foundation knowledge into one powerful organization: Gutsy Money.

At Gutsy Money, we provide tangible much-needed business services like:

We also come alongside our clients to teach them the importance of organized books, how to read and understand their financial reports, any gaps in their business fundamentals knowledge, and much more!

Every day, we get to be Professional Fan Girls while also providing an expert solution to a real struggle for small business owners: Bookkeeping and financial literacy.

Gutsy Money Company Values

  • Integrity & Transparency
  • Expertise & Precision
  • Gutsy Action
  • Open Communication
  • Financial Empowerment
  • Financial Foundation Mastery
  • Community & Support
  • Delivering the Best

A Few #s We’re Proud Of

44

Combined Years as Entrepreneurs

100

Combined Years' Bookkeeping Experience

123,680

Increase of Clients' Profitability

No Woman Should Lose Money, Sleep, or Time Over her Business Books

Is Bookkeeping Stealing Your Time?

As a woman entrepreneur, your time is your most valuable asset. If bookkeeping feels like a never-ending chore, it’s likely stealing your focus from crucial growth activities.

While DIY bookkeeping seems cost-effective, the hidden cost is your time.

Reclaiming hours spent categorizing transactions and reconciling allows you to focus on revenue-generating tasks, servicing clients, and scaling your business.

A professional bookkeeper provides accurate, timely financial insights, empowering you to make informed decisions and confidently pursue your entrepreneurial vision.

Don’t let bookkeeping hold you back; invest in making the best use of your time and watch your business flourish.

Are Messy Books Damaging Your Profits?

Messy bookkeeping isn’t just a headache; it’s a silent profit killer. For women entrepreneurs, inaccurate records create a ripple effect, eroding your bottom line. Some examples:

  • Missed deductions lead to overpaid taxes
  • Un-billed invoices delay crucial cash flow
  • Incorrect categorization masks hidden expenses, inflating your overhead
  • Untracked expenses and forgotten receivables drain your resources, impacting your ability to reinvest and expand

Imagine making critical decisions based on flawed reports—it’s like navigating without a compass.

Professional bookkeeping ensures accuracy, unlocks financial clarity, and empowers you to optimize your business for sustainable success. Don’t let messy books steal your hard-earned profits.

Is Small Business Bookkeeping a Source of Stress?

Is doing your small business books stressful or dread-inducing—perhaps to the point that you are completely avoiding them?

As business owners, we want to keep our overhead low by doing it all ourselves.

On the one hand, we usually find out we are more hard working, tenacious, and skilled at problem solving than we ever knew. On the other hand, we discover gaps in our knowledge or skills. Sometimes we can learn how to cover that gap, but the savviest business owners know when to outsource specialized services.

Your business is dependent on your mental health as a business owner. You have to determine what is healthy stress and what stress is undermining your ability to lead and grow your business. When you can, outsource the aspects that drain your energy, deplete your drive, or feel like a constant source of worry.